Hummingbird, which has crept into Google’s search engine for about a
month now, provides better answers to more complex queries, the search
company’s executives say. Over time, Google has continued poaching
pageviews away from content partners by answering more and more
questions itself; that trend appears to be continuing with Google’s
latest improvements.
GoogleGoogle's new comparison engine. (Click to enlarge.)
To celebrate 15 years in the search business, Google highlighted the
next step in its roadmap: intelligence features, going beyond some of
the anticipatory work Google enabled with its Google Now offering. The
current design actually plays more into the mobile space than on the
desktop, with two new innovations specifically designed to return
answers, not results: a new comparison engine, and better filters that
leads more naturally into a “conversation” with Google on your mobile
device. Google hosted a press event at its "Google garage,"
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